Rupinder Singh Sodhi, 57, is the Managing Director of Gujarat Cooperative Milk Marketing Federation, Ltd. (AMUL). With a B.E. (Ag) degree from CTAE, Udaipur, and a background from Institute of Rural Management Anand (IRMA), he has led AMUL's Marketing and Sales function for over 20 years. His innovative campaigns, including promoting milk as an energy drink and encouraging dairy product consumption, have gained widespread acclaim. He has launched over 50 new products and pioneered digital and social media marketing in the Indian dairy industry to drive milk and dairy consumption among the younger generation.